Through a variety of activities, including social events, and educational programs, members have the chance to explore new interests and develop business opportunities. The club is open to women of all ages and backgrounds, and the diversity of its members is one of its greatest strengths. It is a place where women can be themselves, feel heard, and have a positive impact on each other's lives.
The identity expresses the vivacity and dynamism that characterize the club through the combination of bold colors and fluid shapes. By pairing a clean sans serif font with a contemporary and elegant serif font, we were also able to highlight the word "Women’s" throughout the communication materials, and the letter W on the logo’s monogram.